The brand identity for Saraca Hotels and Resorts is captivating and evokes a deep sense of harmony and luxury. Drawing inspiration from the Ashokatree,
the logo mark and color palette symbolize growth, tranquility, and opulence. The minimalistic typography complements the overall aesthetic,
presenting a timeless and sophisticated image.

Saraca Hotels and Resorts' brand identity promises an exceptional experience where guests can unwind, connect with nature, and indulge in the epitome of luxury.

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Typography
The brand's typography features a sophisticated and modern approach.
A sleek, minimalistic sans-serif font is selected for the brand name and all communications. 

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Logo Mark
The logo mark for Saraca Hotels and Resorts is a graceful depiction of the Ashoka tree. The tree's branches extend elegantly, symbolizing growth and prosperity. The simplicity of the design exudes sophistication and timelessness, capturing the essence of the hotel's promise to provide a serene and luxurious experience.