Overall Concept

For The Chai Daily podcast, our role goes beyond posting clips—we translate everyday concerns into relatable, scroll-stopping conversations. We handle the podcast’s social media with a people-first approach, identifying real, day-to-day issues audiences face and shaping them into thoughtful, engaging content across formats. From sharp topic framing and meaningful captions to visually cohesive creatives and platform-native storytelling, we ensure each post feels like a conversation over chai—honest, comforting, and relevant. Our strategy focuses on building connection, encouraging dialogue, and turning the podcast’s voice into a consistent, trusted presence on social media.

Link - 

https://www.instagram.com/the_chai_daily_podcast?igsh=MXQ1NDNqMjIwaTEwNw==

Client

THE CHAI DAILY